LIFE
Branding, Featured, Packaging Design
Game of Life Device – Package Design (Electronica 2024)
Chaos, Patterns, and Endless Cycles
The Game of Life, also known as Conway’s Game of Life or simply Life, is a cellular automaton devised by the British mathematician John Horton Conway in 1970. This device brings to life the beauty of cellular automata. With an internal random generator, it transforms initial chaos into dynamic, self-organizing patterns on a 16×16 grid. Stability gives way to rebirth, echoing the endless cycles of existence.
Minimalistic Intrigue
The packaging reflects the elegance of The Game of Life: clean, simple, and focused. The wireframe renderings hint at the device’s form, inviting curiosity, while the minimalist typography mirrors the precision of Conway’s rules. Minimal design, maximum intrigue—packaging that complements the timeless beauty of Conway’s creation.
RANDOM CHAOS TO MESMERIZING PATTERNS
Each generation unfolds a story of survival, balance, and renewal.
LIFE
Designed in Pasadena, CA @ Supplyframe DesignLab
Limited Edition x100
Credits: Voja Antonić, Giovanni Salinas